CloseTrace
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The product

The AI first pass for every conversion journey

CloseTrace narrows the search before you open a replay, grounds its priorities in captured behavior, and leaves every decision in your hands.

01 · CloseTrace AI

It finds what needs you—and shows why.

CloseTrace performs the first review across captured behavior. It narrows the session list, explains the strongest signals, ranks evidence-qualified location and first-touch source cohorts, and grounds its priorities in evidence you can inspect.

  • Session, form-journey, heatmap, workspace, and opportunity-radar analysis
  • Cohort facts and confidence gates stay deterministic; AI prioritizes eligible IDs
  • Metadata-first prompts with typed values and raw replay HTML excluded
  • Persisted results with generated time, cache state, and evidence quality
  • Replay evidence links jump to the exact captured moment
app.closetrace.com/session/analysis

Synthetic product preview

Behavioral intent analysis

evidence ready
high intentmedium frictionmetadata only

The visitor invested in the form and reached submit, but the journey ended in a recorded failure state.

Form interaction started00:32 →
Repeated corrections recorded00:51 →
Submit attempt failed01:24 →

02 · The tracker

10 KB. Async. Fail-silent.

A vanilla TS snippet with zero deps. Loaded async, designed not to block render, and wrapped in try/catch so host pages stay protected. CDN-cached forever — the site key lives in the URL, so the body is identical for every customer.

  • Passive scroll listeners plus guarded click, form, and viewport listeners
  • Throttled scroll (250 ms), debounced form input (1.2 s)
  • Batched events, beacon on pagehide
  • Strips sensitive query params (token, auth, sig, code) before send
index.html
<!-- Drop into <head> -->
<script async
src="https://api.closetrace.com/t.js?k=ct_pk_abc123"
></script>

Bundle

< 10 KB

Deps

0

Blocks

never

Tracker active
42 events / sec

03 · Sessions

Each tracked visit, as a story

Each tracked visitor turns into a session row with landing page, event timeline, device context, and a one-click jump into replay. Filter by form activity, friction signals, saved segment, or UTM context.

  • Country and city when proxy geo headers are available
  • Form interaction + submission flags surface intent
  • Real-time live counter — see who is on the site right now
  • Saved segments and shareable filter URLs
app.closetrace.com/sessions
All sessionsLive nowTypedSubmitted⌕ Search
VisitorCountryDeviceSeenStatus
VVisitor 7K2🇮🇳 MumbaiChrome · macOS2m agolive
VVisitor 9Q4🇺🇸 New YorkSafari · iOS5m agotyped
VVisitor 2P8🇩🇪 BerlinFirefox · Win12m agoreplay
VVisitor 6M1🇲🇽 CDMXChrome · Android18m agosubmitted
VVisitor 4R5🇯🇵 TokyoSafari · macOS24m agobrowsing
Showing 5 of 1,247⏎ to load more

04 · Session replay

Watch the visit, not just the event log

Powered by rrweb, lazy-loaded after first idle so the customer page stays out of the critical path. Replays show cursor movement and scroll while the active workspace privacy policy controls supported input values.

  • rrweb-based, lazy-loaded after idle (~60 KB gzipped)
  • Sensitive authentication, identity, and payment fields stay excluded
  • Playback speed and timeline controls
  • Direct links from any session row
app.closetrace.com/replay/sess_aXk9
00:24
00:57
1×5 events
↺ replay

Visitor

S
sarah@…

Country

🇮🇳 Mumbai, IN

Device

Chrome · macOS

Status

typed

05 · Lead recovery

Catch the half-typed lead

Form friction metrics work independently of typed values. Supported lead fields such as name, email, phone, company, and message are handled according to the active workspace privacy policy.

  • Status precedence: draft → submit_attempted → submitted
  • Draft updates merge within the same session and form
  • Per-field metrics: time on field, deletes, abandonment
  • Actionable recovery queue when approved values are available
app.closetrace.com/lead-recovery
Inbox12ActionedArchived
  • S

    Sarah K.

    sarah@brightlab.io

    stuck on message

    2m ago

  • M

    Mike R.

    mike@northforge.co

    stuck on budget

    14m ago

  • A

    Anna S.

    anna@kelvinco.de

    stuck on phone

    38m ago

  • D

    Diego T.

    diego@vertice.mx

    stuck on company

    1h ago

  • Y

    Yuki M.

    yuki@harbour.jp

    stuck on message

    2h ago

06 · Heatmaps

See where the eyes go

Click and scroll heatmaps per page, normalized by viewport so mobile and desktop heatmaps are comparable. No screenshots — overlaid live on the page snapshot we already capture.

  • Click density per normalized URL
  • Scroll depth distribution
  • Mobile + desktop comparable
  • Auto-aggregated, no setup
app.closetrace.com/heatmaps/landing
Click mapScroll mapMove map847 clicks
cold
hot

07 · Funnels

Define the journey, watch it light up

Build an ordered, same-session funnel from observed page, CTA, and form signals. Funnel runs are computed from existing session data — no new events to instrument, no deploy to wait for.

  • Observed-signal templates or a custom step builder
  • Backfilled from your existing sessions
  • Step reach counts with session drill-downs
  • Inactive non-completers linked to replay
app.closetrace.com/funnels/signup-flow
All recorded sessions
−94.0% end-to-end
Landing visit
12,408
Pricing viewed
−28.1%8,920
Signup started
−61.7%3,412
Account activated
−62.3%1,287
First action
−42.3%742

Biggest leak: Signup started → Activated. 62% drop. Watch 17 replays of this step.

08 · Teams

One platform, many sites, many teams

A super admin creates organizations. Each organization gets its own admins and users, with role-scoped access to sites, sessions, and recovery. Every site has an isolated public key and install snippet.

  • super_admin / admin / user roles
  • Per-org sites with isolated public keys
  • Origin-checked collector — site A traffic stays in site A
  • Audit-friendly multi-tenant DB schema
app.closetrace.com/team

Workspaces

N

Northstar Labs

3 sites · 5 members

H

Harbor Studio

1 sites · 2 members

M

Meridian Commerce

5 sites · 8 members

+ new workspace

Acme Co. members

5 total
  • J
    Jordan Leeadminnow
  • C
    Casey Brownadmin4m
  • M
    Morgan Reeduser1h
  • T
    Taylor Kimuser1d
  • S
    Sam Riverauser3d

Let AI take the first pass on real traffic

Install the tracker, capture the first journey, and let CloseTrace show you what deserves attention and why.

Start with AI →